MOTIF MASYARAKAT SURABAYA DALAM MENONTON
PROGRAM ACARA “TAU GAK SIH?†DI TRANS 7
(Studi Deskritif Kuantitatif Tentang Motif Masyarakat Surabaya Dalam
Menonton Program Acara “Tau Gak Sih ?†di Trans 7)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Chyintia, Ayunda
Subject
P87 Communication. Mass Media
Datestamp
2018-07-26 03:17:12
Abstract :
The purpose of this research was to determine how the motives of Surabaya community to watch ?Tau Gak Sih ?? program on Trans7. This program displays a variety of interesting things that given a lot of information, education, and entertainment. From this study it can be seen how the motives of Surabaya community with indicators of low, medium, and high toward Tau Gak Sih ? program.The theory that used in this study is uses and gratifications model. In the motives classification are using Mc.Quail?s categories that are: Cognitif, personal identity, integration and social interaction, entertainment. The method that used is descriptive quantitative. The populations of this study are Surabaya community that watching Tau Gak Sih ? program with respondents age limit is 15 years and older. The sampling technique in this study is Purposive Sampling technique that is the respondents have made specific criteria researchers based on research goals. The results are showed that from the four motives of respondents, the information motive has the highest percentage. These results have relevance that Tau Gak Sih ? program has information theme and the content of the program includes a variety of information. Keywords: Motive, Surabaya Community, Tau Gak Sih ? program.
The purpose of this research was to determine how the motives of Surabaya community to watch ?Tau Gak Sih ?? program on Trans7. This program displays a variety of interesting things that given a lot of information, education, and entertainment. From this study it can be seen how the motives of Surabaya community with indicators of low, medium, and high toward Tau Gak Sih ? program.The theory that used in this study is uses and gratifications model. In the motives classification are using Mc.Quail?s categories that are: Cognitif, personal identity, integration and social interaction, entertainment. The method that used is descriptive quantitative. The populations of this study are Surabaya community that watching Tau Gak Sih ? program with respondents age limit is 15 years and older. The sampling technique in this study is Purposive Sampling technique that is the respondents have made specific criteria researchers based on research goals. The results are showed that from the four motives of respondents, the information motive has the highest percentage. These results have relevance that Tau Gak Sih ? program has information theme and the content of the program includes a variety of information. Keywords: Motive, Surabaya Community, Tau Gak Sih ? program.
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