PEMAKNAAN IKLAN ROKOK DJARUM 76 VERSI “TERDAMPAR†(Studi Semiologi Tentang Pemaknaan Iklan Rokok Djarum 76 Versi “Terdampar†di Televisi)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
RACHMAT , RISFANDI
Subject
P99 Semiotics. Signs and symbols
Datestamp
2011-03-05 06:54:02
Abstract :
The purpose of this research is to find out the meaning which comminicated in product advertising of Djarum 76 ?cat away? version o television. This research used Roland Barthes analysis semiology, the meaning of the marker, the mark, the level of denotation and connotation?s level. In this 29 seconds duration of the video, divided into 12 scene on television. The method used a qualitative method. The data collection was done by observising Djarum 76 ?cast away? version directly recorded in digital form, then capture the video based on the frame work of semiotic analysis, as suggested by Roland barthes, devide into the marker, the mark, level denotation and connotation level. The data contained in the object of research is devided into three systems are set, property, nonverbal signs, angle of capturing picture. The conclusion of this research is the conclusion drawn from data analysis djarum 76 cigarette advertising ?cast away? version on television is displays elements of friendship and javanese culture through Djarum 76 is cigarette advertising ?cast away? version on television.
The purpose of this research is to find out the meaning which comminicated in product advertising of Djarum 76 ?cat away? version o television. This research used Roland Barthes analysis semiology, the meaning of the marker, the mark, the level of denotation and connotation?s level. In this 29 seconds duration of the video, divided into 12 scene on television. The method used a qualitative method. The data collection was done by observising Djarum 76 ?cast away? version directly recorded in digital form, then capture the video based on the frame work of semiotic analysis, as suggested by Roland barthes, devide into the marker, the mark, level denotation and connotation level. The data contained in the object of research is devided into three systems are set, property, nonverbal signs, angle of capturing picture. The conclusion of this research is the conclusion drawn from data analysis djarum 76 cigarette advertising ?cast away? version on television is displays elements of friendship and javanese culture through Djarum 76 is cigarette advertising ?cast away? version on television.
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