PEMAKNAAN IKLAN AXIS DI TELEVISI ( Analisis Semiotika Iklan AXIS versi “Budi handuk dalam persidangan ngaku-ngaku murah†di Televisi).
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
ARY , NURYANSYAH EKA PUTRA.
Subject
P99 Semiotics. Signs and symbols
Datestamp
2011-03-05 16:38:47
Abstract :
This study aimed to know the meaning of AXIS advertising "Budi handuk in the trial so confession cheap" on Television. The theory used in this research is a sign system theory, using an approach to semiotics Charles Sanders Peirce. Qualitative descriptive method used to know the meaning of the overall advertising AXIS version of "Budi handuk in the trial so confession cheap" on Television. Semiotic analysis method that divides a system of signs into icons, indexes, and symbols. Referring also John Fiske semiotic analysis that divides the film (advertising) into several main levels namely at the level of reality and representation. So that researchers can interpret all the elements (talent, setting, wardrobe, scene, slogan / tagline, camera angel, sound / voice, etc.) Based on the analysis of signification ad researchers AXIS version of "Budi handuk in the trial so confession cheap" on television with Peirce's semiotic approach, it can be concluded: In the visualization of these ads are clearly contain elements of satire and shows that the AXIS participate in the phenomenon of fare wars between providers . In this ad shows how open and free competition among providers of telecommunications business.
This study aimed to know the meaning of AXIS advertising "Budi handuk in the trial so confession cheap" on Television. The theory used in this research is a sign system theory, using an approach to semiotics Charles Sanders Peirce. Qualitative descriptive method used to know the meaning of the overall advertising AXIS version of "Budi handuk in the trial so confession cheap" on Television. Semiotic analysis method that divides a system of signs into icons, indexes, and symbols. Referring also John Fiske semiotic analysis that divides the film (advertising) into several main levels namely at the level of reality and representation. So that researchers can interpret all the elements (talent, setting, wardrobe, scene, slogan / tagline, camera angel, sound / voice, etc.) Based on the analysis of signification ad researchers AXIS version of "Budi handuk in the trial so confession cheap" on television with Peirce's semiotic approach, it can be concluded: In the visualization of these ads are clearly contain elements of satire and shows that the AXIS participate in the phenomenon of fare wars between providers . In this ad shows how open and free competition among providers of telecommunications business.
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