Pengaruh Consumer Product Knowledge, Brand Name dan Preference Match terhadap Willingnes to Pay for Customization Process
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Institusion
Universitas Satya Negara Indonesia
Author
Wahyono, Agus
Subject
Laporan Penelitian Dosen
Datestamp
2022-09-21 07:07:21
Abstract :
The background of this research was to investigate the role of brand name in consumers' decisiion making during a customization process, and develops a conseptual understanding of the factors influencing the role of brand name from a "search vs. experience" perspectives
The background of this research was to investigate the role of brand name in consumers' decisiion making during a customization process, and develops a conseptual understanding of the factors influencing the role of brand name from a "search vs. experience" perspectives
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