Pengaruh Kualitas Layanan, Harga dan Lokasi Terhadap Kepuasan Konsumen di Toko Hokky Elektronik Tuban
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Institusion
Universitas Katolik Darma Cendika
Author
Septavianus, Hokky
Subject
HB Economic Theory
Datestamp
2020-07-10 07:15:22
Abstract :
For the sake of maintaining business continuity in the midst of a highly competitive business competition, a company must provide satisfaction to its customers. These can be done by improving the quality of service, provide competitive pricing, and strategic location. In this study, researchers analyzed more specifically about the impact of service quality and price to customer satisfaction Hokky Electronic Stores Tuban. The population in this study is that consumers shop Hokky Electronics Tuban by the number of respondents was 100 persons. The analytical method used is multiple linear regression. Hypothesis testing using F test and t test at 5% significance level. The indicators examined three: quality of service, price, and location. The results showed the following results: quality of service, price, and location together have a positive impact on consumer satisfaction Hokky Electronic Stores Tuban, while the quality of service, and the location and significant impact on customer satisfaction. Price did not have a positive impact and no significant effect on customer satisfaction Hokky Electronic Stores Tuban.
For the sake of maintaining business continuity in the midst of a highly competitive business competition, a company must provide satisfaction to its customers. These can be done by improving the quality of service, provide competitive pricing, and strategic location. In this study, researchers analyzed more specifically about the impact of service quality and price to customer satisfaction Hokky Electronic Stores Tuban. The population in this study is that consumers shop Hokky Electronics Tuban by the number of respondents was 100 persons. The analytical method used is multiple linear regression. Hypothesis testing using F test and t test at 5% significance level. The indicators examined three: quality of service, price, and location. The results showed the following results: quality of service, price, and location together have a positive impact on consumer satisfaction Hokky Electronic Stores Tuban, while the quality of service, and the location and significant impact on customer satisfaction. Price did not have a positive impact and no significant effect on customer satisfaction Hokky Electronic Stores Tuban.
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