Abstract :
This study aims at knowing description of personality aspects, namely affective, cognitive and attitude as group tis ground toward making decision to
choose saving product with BPD Kaltim. Besides, it also to know which personality
factors dominant to the students' decisio11 to choose saving product with BPD
Kaltim.
This study uses average value analysis and the five highest rank of each
variable calculated using SPSS software version 14. Result of average value shows
affective variable (X1) in the amount of 3,6940, cognitive variable (X2) in the
amount of 3.6800 and attitude variable (X3) in tire amount of 3.8593. Attitude
variable (X3) has the ltighest average value, this means attitude (X3) is tire most
dominant variable grounded decision making to choose saving product with BPD
Kaltim.
Result of the five top rank of each variable obtained : affective variable (X1)
includes safe image (X1,5) of 3.99, safe feeling (Xl,l0) of 3.98, politeness and
respect feeling (X1,13) of 3,85, hospitality (X1,11) of 3.84 and capability and akill
(Xl,9) of 3.83.
Cognitive variable (X2) includes ATM (X2,4) of 3.91, economical life
principle (X2,10) of 3.83, saving benefit (X2,3) of 3,79, facilitation of another
facility (X2,5) of 3, 78 and information tee/urology (X2,9) of 3, 78.
Attitude variable (X3) includes standby saving (X3,5) of 4.18, future
alternative (X3,#) of 4.14, cope with financial matters (X3,7) of 4.14, education
tuition (X3,8) of 4.10, and study saving (X3.2) of 4.00.