Analisis Brand Loyalty Pengguna Kartu Kredit Manchester Unites
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Institusion

STIE Indonesia Banking School

Author

Al Rasyid, Johan

Subject

HD28 Management. Industrial Management 

Datestamp

2020-11-11 06:31:58 

Abstract :
ThisresearchisaimsforknowingthedegreeofbrandloyaltyfromManchester Unitedcreditcardholderandtheperspectiveofloyaltyfrompersonal characteristic,whichdividesfromfansandnonfansofManchesterUnited.The captiveoftherespondentsfromthecustomerofBankDanamonwhomalready hadManchester United credit card andhavebeen useditfor several transactions Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions 

File :
Johan Al Rasyid (200511044).pdf