THE EFFECT OF E-SERVICE QUALITY, SENSE OF BELONGING, AND USER SATISFACTION ON INTENTION TO USE (A CASE STUDY ON DISCORD)
Total View This Week0
Total View This Week0
Institusion
STIKI Malang
Author
Timoty, Des Christian
Subject
Information retrieval
Datestamp
2024-01-23 04:51:23
Abstract :
Individuals worldwide increasingly recognize digital community spaces as facilities for knowledge exchange and flow, enabling collaboration across distances. Discord is an increasingly popular application that supports establishing a digital community by providing engaging features that can be customized according to users? needs. This thesis presents a case study in an Indonesian Discord community server to examine the effect of e-service quality dimensions, sense of belonging, and user satisfaction on intention to use. Data obtained from the Discord community of 375 users were used to evaluate the model using a structural equation modelling approach with SmartPLS 4. Path coefficient results suggested that all the constructs in e-service quality and sense of belonging indicated a positive and significant relationship to user satisfaction and intention to use. This thesis provided academic and practical recommendations for future works and Discord application/community managers. This thesis is limited to Indonesian Discord users only and cannot be generalized.
Individuals worldwide increasingly recognize digital community spaces as facilities for knowledge exchange and flow, enabling collaboration across distances. Discord is an increasingly popular application that supports establishing a digital community by providing engaging features that can be customized according to users? needs. This thesis presents a case study in an Indonesian Discord community server to examine the effect of e-service quality dimensions, sense of belonging, and user satisfaction on intention to use. Data obtained from the Discord community of 375 users were used to evaluate the model using a structural equation modelling approach with SmartPLS 4. Path coefficient results suggested that all the constructs in e-service quality and sense of belonging indicated a positive and significant relationship to user satisfaction and intention to use. This thesis provided academic and practical recommendations for future works and Discord application/community managers. This thesis is limited to Indonesian Discord users only and cannot be generalized.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
