ANALISIS KONTEN SOCIAL MEDIA RESTORAN KALPATREE BANDUNG
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Institusion
Politeknik Pariwisata NHI Bandung
Author
Dwi, Ismail Chasan
Subject
HF5410-5417.5 Marketing, Distribution of Product
Datestamp
2022-11-29 02:46:10
Abstract :
The case study research aims to analyse the social media content of Kalpatree Bandung restaurant . This research study was conducted based on data obtained from the Instagram insights reports on that account as well as the entire Instagram feed totalling 696 , then counted with the consumer engagement rate formula , the open coding process and the coding sheets . Subsequently , the results were grouped in 4 classifications and 12 categories as indicators to determine self - promotion and value - adding . The results of the descriptive analysis obtained that the best content managed to earn 10.64 % and means having a good interaction indicators for the range of followers 10,000-25,000 with classification is image with detail post content and included in the category of emotional brand post . This acquisition shows that interesting and good content to be used belongs to the group. Keywords : social media content , self - promotion , value - adding , interaction , consumer engagement , restaurant Kalpatree Bandung
The case study research aims to analyse the social media content of Kalpatree Bandung restaurant . This research study was conducted based on data obtained from the Instagram insights reports on that account as well as the entire Instagram feed totalling 696 , then counted with the consumer engagement rate formula , the open coding process and the coding sheets . Subsequently , the results were grouped in 4 classifications and 12 categories as indicators to determine self - promotion and value - adding . The results of the descriptive analysis obtained that the best content managed to earn 10.64 % and means having a good interaction indicators for the range of followers 10,000-25,000 with classification is image with detail post content and included in the category of emotional brand post . This acquisition shows that interesting and good content to be used belongs to the group. Keywords : social media content , self - promotion , value - adding , interaction , consumer engagement , restaurant Kalpatree Bandung
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