PERENCANAAN PEMULIHAN PEMASARAN KEPARIWISATAAN PASCA PENYEBARAN COVID-19 DIKOTA BANDUNG
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Institusion
Politeknik Pariwisata NHI Bandung
Author
Yus Yasbih, Yusabillah
Subject
HF5410-5417.5 Marketing, Distribution of Product
Datestamp
2022-11-30 06:39:47
Abstract :
The Covid-19 pandemic is still spreading around the world. Indonesia is one of the countries that is still battling the Covid-19 virus. The pandemic is currently in an emergency response phase. The next phase is the recovery phase. The recovery phase has three strategies, namely, recovery of human resources and the tourism industry, recovery of destinations and restoration of marketing. Marketing recovery is the focus of this research. Marketing recovery was chosen because the health crisis did not damage the other 3 aspects. Marketing recovery planning focuses on 7 components (Beirman, 2016). Key messages, facts, market confidence, restoring market confidence, re-imagining of destinations, attractive incentives, positive publications and progress monitoring and reporting. The research location is in Bandung City, West Java Province. The research method used is qualitatif exploration. Using data collection techniques in the form of distributing questionnaires, documentation study and observation. This research produces recommendations in the form of action plans, key performance indicators and examples of content design for publication. Keywords: Covid-19, Marketing Recovery, Tourism Recovery, Tourism Marketing Recovery, Post-Covid-19
The Covid-19 pandemic is still spreading around the world. Indonesia is one of the countries that is still battling the Covid-19 virus. The pandemic is currently in an emergency response phase. The next phase is the recovery phase. The recovery phase has three strategies, namely, recovery of human resources and the tourism industry, recovery of destinations and restoration of marketing. Marketing recovery is the focus of this research. Marketing recovery was chosen because the health crisis did not damage the other 3 aspects. Marketing recovery planning focuses on 7 components (Beirman, 2016). Key messages, facts, market confidence, restoring market confidence, re-imagining of destinations, attractive incentives, positive publications and progress monitoring and reporting. The research location is in Bandung City, West Java Province. The research method used is qualitatif exploration. Using data collection techniques in the form of distributing questionnaires, documentation study and observation. This research produces recommendations in the form of action plans, key performance indicators and examples of content design for publication. Keywords: Covid-19, Marketing Recovery, Tourism Recovery, Tourism Marketing Recovery, Post-Covid-19
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