Analisis Peran Generasi Muda Dalam Pengembangan Home Industry Di Era Ekonomi Digital Di Desa Pilang Kecamatan Wonoayu Kabupaten Sidoarjo
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Institusion
Universitas Darul ulum
Author
Noviliana, Ervin Dwi
Subject
Ekonomi Pembangunan
Datestamp
2024-09-29 05:32:35
Abstract :
This study aims to find out two problems, namely: First, analyzing the role of the younger generation in the development of the home industry in the era of digital economy in Pilang Village, Wonoayu District, Sidoarjo Regency. Second, analyze the supporting and inhibiting factors of the younger generation in home industry development in the era of digital economy in Pilang Village, Wonoayu Distict, Sidoarjo Regency. This type of research is qualitative descriptive. This study took a sample of the younger generation of owners home industry based on digital economy in Pilang Village, Wonoayu District, Sidoarjo Regency. The data collection techniques used are: by making observations, interviews, and documentation. Analysis techniques Data uses data collection, data reduction, and inference. The results of this study show that first, the role of the younger generation in the development of home industry in the era of digital economy in Pilang Village Wonoayu District, Sidoarjo Regency, namely establishing a product business crackers, established a pentol frozen food business, established a bag product business, established a pastry product business, established catering business, established a wet cake product business, established various frozen food, established peyek chips business, established las HD Jaya, handicrafts photo carving, and set up a lathe workshop. Second, the factor supporting the young generation in the Development of home industry in the era digital economy in Pilang Village, Wonoayu District, Sidoarjo Regency, namely: adequate equipment, selection of quality raw materials, product development, use of social media (Whatsapp, Tiktok, Facebook, Instagram). While the inhibiting factor of the younger generation in home industry development in the era of digital economy in Pilang Village Wonoayu District, Sidoarjo Regency, is a difficult raw material in can, unstable raw material prices due to ups and downs, where lack of extensiveness, strong competition, weather factor, time factor, and carelessness at work. Keywords: young generation, home industry, digital economy
This study aims to find out two problems, namely: First, analyzing the role of the younger generation in the development of the home industry in the era of digital economy in Pilang Village, Wonoayu District, Sidoarjo Regency. Second, analyze the supporting and inhibiting factors of the younger generation in home industry development in the era of digital economy in Pilang Village, Wonoayu Distict, Sidoarjo Regency. This type of research is qualitative descriptive. This study took a sample of the younger generation of owners home industry based on digital economy in Pilang Village, Wonoayu District, Sidoarjo Regency. The data collection techniques used are: by making observations, interviews, and documentation. Analysis techniques Data uses data collection, data reduction, and inference. The results of this study show that first, the role of the younger generation in the development of home industry in the era of digital economy in Pilang Village Wonoayu District, Sidoarjo Regency, namely establishing a product business crackers, established a pentol frozen food business, established a bag product business, established a pastry product business, established catering business, established a wet cake product business, established various frozen food, established peyek chips business, established las HD Jaya, handicrafts photo carving, and set up a lathe workshop. Second, the factor supporting the young generation in the Development of home industry in the era digital economy in Pilang Village, Wonoayu District, Sidoarjo Regency, namely: adequate equipment, selection of quality raw materials, product development, use of social media (Whatsapp, Tiktok, Facebook, Instagram). While the inhibiting factor of the younger generation in home industry development in the era of digital economy in Pilang Village Wonoayu District, Sidoarjo Regency, is a difficult raw material in can, unstable raw material prices due to ups and downs, where lack of extensiveness, strong competition, weather factor, time factor, and carelessness at work. Keywords: young generation, home industry, digital economy
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