Analisis pengaruh Ekuitas Merek dan E-servqual Terhadap Keputusan Pembelian Pada JD.ID (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember Fakultas Ekonomi Prodi Manajemen Angkatan 2017).
Total View This Week0
Total View This Week0
Institusion
Universitas Muhammadiyah Jember
Author
Tri Firmanzah, Aditya
Subject
335 Socialism and Related Systems
Datestamp
2021-05-04 06:19:30
Abstract :
This study aims to test and analyze the influence of brand equity and e-servqual on purchasing decisions in JD.ID. This type of research is quantitatively descriptive. The population in this study was students of the Faculty of Economics Management Study Program who had transacted in JD.ID. Samples used as many as 72 respondents. Analysis tools use multiple linear regression. The results showed that brand equity and e-servqual influenced purchasing decisions JD.ID. Keywords: Brand Equity, E-Servqual and Purchase Decisions
This study aims to test and analyze the influence of brand equity and e-servqual on purchasing decisions in JD.ID. This type of research is quantitatively descriptive. The population in this study was students of the Faculty of Economics Management Study Program who had transacted in JD.ID. Samples used as many as 72 respondents. Analysis tools use multiple linear regression. The results showed that brand equity and e-servqual influenced purchasing decisions JD.ID. Keywords: Brand Equity, E-Servqual and Purchase Decisions
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
