PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT(CRM) BERBASIS WEBSITE DI RUMAH SAKIT ISLAM AR-RASYID PALEMBANG
Total View This Week0
Total View This Week0
Institusion
Universitas Sriwijaya
Author
SHAKIRA, ALZENA AISHA
Ibrahim, Ali
Ibrahim, Ali
Subject
T1-995 Technology (General)
Datestamp
2023-05-25 02:17:00
Abstract :
Ar-Rasyid Islamic Hospital is an organization in the health sector that supports the health of the people of Palembang City. The addition of the hospital causes stakeholders to choose the best choice among other hospitals. Therefore, hospitals must have a strategy to provide maximum service to stakeholders by implementing a customer relationship management model. With the application of Website-based CRM at the Ar-Rasyid Palembang Islamic Hospital, this is a recommendation for maintaining and increasing patient loyalty. One of them is the implementation of the CRM level, which performs market segmentation for all groups of patients by means of automating services such as live chat, customer service, FAQ, polling data and part of it so as to maintain customer value. Not only that, there is a questionnaire feature and a stakeholder review feature to provide their responses to the service facilities provided by this Website, and the results of the answers can be viewed in real-time. With the implementation of this CRM, the company can maintain its business in the long term, and patients will not switch to competitors.
Ar-Rasyid Islamic Hospital is an organization in the health sector that supports the health of the people of Palembang City. The addition of the hospital causes stakeholders to choose the best choice among other hospitals. Therefore, hospitals must have a strategy to provide maximum service to stakeholders by implementing a customer relationship management model. With the application of Website-based CRM at the Ar-Rasyid Palembang Islamic Hospital, this is a recommendation for maintaining and increasing patient loyalty. One of them is the implementation of the CRM level, which performs market segmentation for all groups of patients by means of automating services such as live chat, customer service, FAQ, polling data and part of it so as to maintain customer value. Not only that, there is a questionnaire feature and a stakeholder review feature to provide their responses to the service facilities provided by this Website, and the results of the answers can be viewed in real-time. With the implementation of this CRM, the company can maintain its business in the long term, and patients will not switch to competitors.
File :
RAMA_57201_09031381924108.pdf
RAMA_57201_09031381924108_TURNITIN.pdf
RAMA_57201_09031381924108_0021078402_01_front_ref.pdf
RAMA_57201_09031381924108_0021078402_02.pdf
RAMA_57201_09031381924108_0021078402_03.pdf
RAMA_57201_09031381924108_0021078402_04.pdf
RAMA_57201_09031381924108_0021078402_05.pdf
RAMA_57201_09031381924108_0021078402_06_ref.pdf
RAMA_57201_09031381924108_0021078402_07_lamp.pdf
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
