PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR NINJA KAWASAKI (STUDI KASUS KOMUNITAS MOTOR NINJA KAWASAKI PALEMBANG)
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Institusion

Universitas Sriwijaya

Author

ANNISA NABILA (STUDENT ID : 01011381419151)
Nofiawaty Nofiawaty (LECTURER ID : 0008116904)
Welly Nailis (LECTURER ID : 0010077404)

Subject

HF1040-1054 Commodities. Commercial products 

Datestamp

2019-10-07 06:23:02 

Abstract :
This study aims to determine how much influence the product quality (X1) product features (X2) and product design (X3) on the dependent variable Kawasaki ninja motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbikes both simultaneously and partially. The technique used in sampling is purposive sampling. The number of samples used in the study were 100 respondents. Instrument Test uses validity and reliability. In conducting the analysis of the test using a significant test of t test (partial) and F test (simultaneous). T test results (partial) and F test (simultaneous) negative Product Quality (X1) variables have a significant effect, variable product features (X2) negative on purchasing decisions and product design (X3) have a positive effect on the purchase of Ninja Kawasaki Motorcycles on Kawasaki Ninja Motorcycles Palembang. 

File :
RAMA_61201_01011381419151_0008116904_0010077404_01_front_ref.pdf
RAMA_61201_01011381419151_0008116904_0010077404_02.pdf
RAMA_61201_01011381419151_0008116904_0010077404_03.pdf
RAMA_61201_01011381419151_0008116904_0010077404_04.pdf
RAMA_61201_01011381419151_0008116904_0010077404_05.pdf
RAMA_61201_01011381419151_0008116904_0010077404_06_ref.pdf
RAMA_61201_01011381419151_0008116904_0010077404_07_lamp.pdf