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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR NINJA KAWASAKI (STUDI KASUS KOMUNITAS MOTOR NINJA KAWASAKI PALEMBANG)
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Institusion
Universitas Sriwijaya
Author
ANNISA NABILA (STUDENT ID : 01011381419151)
Nofiawaty Nofiawaty (LECTURER ID : 0008116904)
Welly Nailis (LECTURER ID : 0010077404)
Subject
HF1040-1054 Commodities. Commercial products 
Datestamp
2019-10-07 06:23:02 
Abstract :
This study aims to determine how much influence the product quality (X1) product features (X2) and product design (X3) on the dependent variable Kawasaki ninja motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbikes both simultaneously and partially. The technique used in sampling is purposive sampling. The number of samples used in the study were 100 respondents. Instrument Test uses validity and reliability. In conducting the analysis of the test using a significant test of t test (partial) and F test (simultaneous). T test results (partial) and F test (simultaneous) negative Product Quality (X1) variables have a significant effect, variable product features (X2) negative on purchasing decisions and product design (X3) have a positive effect on the purchase of Ninja Kawasaki Motorcycles on Kawasaki Ninja Motorcycles Palembang. 
Institution Info

Universitas Sriwijaya