PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG(STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)
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Institusion

Universitas Sriwijaya

Author

ERY PERMANA (STUDENT ID : 01111401105)
Zakaria Wahab (LECTURER ID : 0014075702)
Yuliansyah M. Diah (LECTURER ID : 0001075605)

Subject

HB221-236 Price 

Datestamp

2019-07-30 02:28:32 

Abstract :
This research aims to analyze empirically the impact of arketing mix in purchasing decision on samsung smartphone on Sriwijaya Unversity student in palembang. Arcidental retrieval technique using sampling with a sample of 100 observations. Result showed variable product, price, and promotion simultaneously significantly influences purchasing decisions. The result showed partial variable product, price, and promotion positive significant purchasing decision. While place the variable is not significant to the purchase decision. 

File :
RAMA_61201_01111401105_0014075702_0001075605_01_front_ref.pdf
RAMA_61201_01111401105_0014075702_0001075605_02.pdf
RAMA_61201_01111401105_0014075702_0001075605_03.pdf
RAMA_61201_01111401105_0014075702_0001075605_04.pdf
RAMA_61201_01111401105_0014075702_0001075605_05.pdf
RAMA_61201_01111401105_0014075702_0001075605_06_ref.pdf
RAMA_61201_01111401105_0014075702_0001075605_07_lamp.pdf