DETAIL DOCUMENT
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MOBIL BRIO DI KOTA PALEMBANG
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Institusion
Universitas Sriwijaya
Author
ACHMAD DENNIS PRATAMA (STUDENT ID : 01011481619007)
Zakaria Wahab (LECTURER ID : 0014075702)
Nofiawaty Nofiawaty (LECTURER ID : 0008116904)
Subject
HF5410-5417.5 Marketing. Distribution of products 
Datestamp
2019-08-06 03:05:06 
Abstract :
This study aims to determine the influence of marketing mix on Honda Brio purchasing decisions in Palembang city. Taking sample in this study using a purposive sampling method that is consumers of honda brio cars as many as I 00 respondents. Data collection is done by questionnaire method, interview and documentation. Technical data analysis using t and f :~st. The result of the f-test show that the variable x together has a positive an
Institution Info

Universitas Sriwijaya