PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MOBIL BRIO DI KOTA PALEMBANG
Total View This Week0

Institusion

Universitas Sriwijaya

Author

ACHMAD DENNIS PRATAMA (STUDENT ID : 01011481619007)
Zakaria Wahab (LECTURER ID : 0014075702)
Nofiawaty Nofiawaty (LECTURER ID : 0008116904)

Subject

HF5410-5417.5 Marketing. Distribution of products 

Datestamp

2019-08-06 03:05:06 

Abstract :
This study aims to determine the influence of marketing mix on Honda Brio purchasing decisions in Palembang city. Taking sample in this study using a purposive sampling method that is consumers of honda brio cars as many as I 00 respondents. Data collection is done by questionnaire method, interview and documentation. Technical data analysis using t and f :~st. The result of the f-test show that the variable x together has a positive an

File :
RAMA_61201_01011481619007_0014075702_0008116904_01_font_ref. pdf.pdf
RAMA_61201_01011481619007_0014075702_0008116904_02. pdf.pdf
RAMA_61201_01011481619007_0014075702_0008116904_03. pdf.pdf
RAMA_61201_01011481619007_0014075702_0008116904_04. pdf.pdf
RAMA_61201_01011481619007_0014075702_0008116904_05. pdf.pdf
RAMA_61201_01011481619007_0014075702_0008116904_06_ref. pdf.pdf
RAMA_61201_01011481619007_0014075702_0008116904_07_lamp. pdf.pdf